← All Posts

The Next Fifty Years of Entertainment

Technology

Predictions over fifty years are usually wrong on specifics and right on direction. The honest version of this post is a set of bets I'd be willing to make today, knowing most of them will look quaint in 2076 and a few will look prescient. The shape of entertainment is going to change, and the change is mostly already underway. The ones that follow are the ones I think have the most data behind them and the most plausible mechanism.

The Big One: Movies Become Special Occasions

Going to the movies will become a thing you do a few times a year, the way most people now go to a Broadway show. Not because the movies disappear. Because the home version gets so good that the theater has to compete on something else, and the only thing it can compete on is the event itself.

The mechanics are already in motion. Eighty-five inch televisions cost less in 2026 than fifty inch televisions did in 2010. Sound systems are getting better and cheaper. Streaming releases the same week as theatrical premieres are now common. The friction of going out, parking, paying for tickets, paying for snacks, and sitting through trailers is real, and it's getting harder to justify when the alternative at home is genuinely good.

What survives is the experience layer. The premiere with the cast in attendance. The IMAX screening of a film that was made for IMAX. The Dolby room with the seven-figure sound system. The reissue of an old classic in a hundred year old theater. The interactive experience where you sit in a moving chair and the movie was designed for it. These are not weekly events. They are the equivalent of seeing a touring Broadway production. Maybe four or five times a year. The price point goes up. The volume goes way down. The middle of the theatrical business, the Tuesday night showing of a competently made romantic comedy, dies. It's already dying.

Theaters that survive will look more like restaurants than warehouses. Reserved seating. Better food. A program of curated screenings the way concert halls program orchestral seasons. The chain multiplex is going to consolidate hard. The boutique cinema is going to do fine.

Home Becomes the Default Theater

The next decade closes the gap between the home and the cinema for everything except the absolute high end. Affordable projection. Better acoustic treatment in tract housing. Software that adjusts to your room. Spatial audio standardized in headphones. The ninety dollar Saturday night out gets replaced by the ten dollar Saturday night in, and the experience is honestly better in most cases.

The interesting downstream effect is on living room layouts. Modern American houses are already centered on the screen. The next iteration centers on the screen and the seats arrayed in front of it. The "great room" with an open kitchen and a couch that doesn't quite face the television gets replaced, slowly, by something closer to a small private theater. Probably not in everyone's house. Definitely in more houses than today.

Generative Content Fills the Long Tail

Most of what people watch in 2076 will not have been touched by a human writer or director. The top tier of prestige productions will still be human made, marketed on the basis of the names involved, and consumed at higher prices. Everything below that, the procedural drama you put on while folding laundry, the action movie you watch on a flight, the rom com on a Tuesday night, will be generated for the audience or for an audience of one.

This is not a guess. It's the same trajectory recorded music has already followed with playlists, automated radio, and ambient streaming, scaled up to video. The streaming services have every incentive to ship it, because the per-hour cost of generated content is asymptotically close to zero. The audience will accept it because most viewing already happens half-distracted, and "good enough" was the bar most of the time anyway.

The people who notice this most will be writers and actors who used to make a living in the middle. The blockbuster industry will be fine. The independent film festival will be fine. The midbudget industry that paid mortgages for thousands of working creatives won't be.

Live Anything Becomes the Premium

The pricing power of live experience keeps rising. Concerts. Sports. Theater. Comedy clubs. Festivals. The supply of seats is fixed. The willingness to pay is climbing as the recorded version gets infinitely cheap and infinitely available. The ticket to the live event is doing the same thing the original painting did when prints were invented. It becomes the only version that's actually scarce, and people will pay accordingly.

Expect ticket prices to keep climbing in real terms for the next two decades. Expect more tiering. Expect dynamic pricing to be normalized for everything. Expect the floor of what counts as a "premium" experience to keep moving up, with what was a normal seat ten years ago becoming the cheap seat today.

The flip side is a healthy ecosystem of mid-sized live venues. The two hundred seat comedy club. The five hundred seat music room. The twelve hundred seat theater. These do well because the economics work and because there's no machine substitute. Expect more of them, not fewer, in cities of any size.

Sports Stays King

Live sports is the entertainment property that benefits most from all of the above. Unscripted. Unrepeatable. Unspoofable by any model. The audience grows. The rights fees grow. The streaming wars get fought over which service has which league. Athletes become the highest paid performers on the planet by a wider margin than today, because they are the only category of human entertainer that machines provably cannot replace and that draws unified live audiences in the tens of millions.

I'd bet that by 2050, the highest paid individual entertainer in the world is an athlete, not an actor or a musician. That is already nearly true. Fifty years out, it is overwhelmingly true.

Books Are Fine, Probably Better

Counterintuitive prediction. Books survive the model era better than most other forms. Two reasons. The good ones already had to compete with infinite cheap supply, and the readers who care about quality are well practiced at filtering. The high end of the market keeps trading on author reputation, which has decades of accumulated trust behind it. The low end is already dominated by self-published genre fiction at a price point machines can't undercut by much. The middle gets messy, but the middle of publishing has always been messy.

Audiobook penetration keeps climbing because the format is well suited to multitasking and because narration is one of the few places where machines have already gotten good enough that the voice talent industry is going to compress hard. Reading on screens stabilizes. Print does not die. Print sales have been roughly flat for fifteen years and will be roughly flat for the next fifty.

Video Games Eat More of the Pie

Video games are already a bigger industry than music and movies combined. The next fifty years widens that gap. Generative tools make new content cheaper to ship. Online play remains social and the social part is the moat. Expect the line between a game and a movie to keep getting blurry, with more interactive narratives, more long-running multiplayer worlds that function like shows, and more crossover events that look like sports leagues.

The biggest entertainment company in the world in 2076 is more likely to be a game company than a film studio.

Personalized Mass Media

The shape of distribution flips. Today, the same movie ships to everyone, with subtitle and dubbing variants. By 2050, the version of the show you get is tuned to you. Different lengths. Different emphasis. Different pacing. Possibly different actors, depending on what your settings say. The shared cultural moment of a show "everyone watched" gets thinner. Water cooler conversation about the latest episode becomes water cooler conversation about everyone's slightly different version of the latest episode.

This is uncomfortable for a lot of reasons. It's also where the technology and the economics push us. Some of the best work in the next fifty years pushes back against this and intentionally ships one version. Those become the prestige releases. Everything else is malleable.

What Doesn't Change

People still want to be in rooms together. People still want to feel something they didn't write themselves. People still want to be moved, surprised, scared, and made to laugh. Those don't go away. The forms that satisfy them shift. The fundamentals don't.

The version of entertainment in 2076 that will look most familiar to a person in 2026 is the live one. The football game in a stadium. The concert in an arena. The standup show in a club. The play in a theater. The version that will look most different is everything you watch on a screen. The screen gets bigger. The content gets generated. The middle of the industry that produced last century's screen content gets thinner. The boutique top tier and the live experience layer make most of the money.

Fifty years is a long time. I'll be in my nineties when this prediction grades out. The form of the bet I'd most like to see is whether the local mall has a cinema in 2076. My money says no, and that will turn out to have been the obvious answer all along.

0 Comments